Insadong’s history as an area of trading in antiques can be traced back to the Japanese occupation when wealthy Koreans were forced to sell their belongings and relocate here. Today, this charming district remains a hub for traditional Korean goods. From the moment you arrive, you’ll notice a prevailing theme of tradition, exemplified by the many antique shops selling everything from valuable Korean porcelain, paintings, and sculptures to affordable items such as keychains, folding fans, and fridge magnets. For anyone seeking souvenirs, Insadong is the perfect place to browse.
However, Insadong isn’t just a shopping destination; it’s also an excellent spot to experience traditional Korean cuisine. Hanjeongsik, a full-course Korean meal, can be enjoyed for around 20,000 to 30,000 won per person. Don’t miss the opportunity to indulge in this culinary tradition while exploring this fascinating district
Ssamjigil
Insadong is full of unique sights and experiences, and one of the most unusual buildings you’ll encounter is Ssamjigil. With its spiral-like stairway connecting each level, it’s a fun place to explore and shop. With over 70 stores selling everything from handicrafts to souvenirs to art galleries, there’s something for everyone at Ssamjigil. You won’t want to miss it!
Get ready for a shopping adventure as soon as we hit the main road of Insadong! With countless shops lining the street, you’ll be spoiled for choice. And don’t forget to explore the alleys too – just be careful not to get lost! While the alleys are filled with fantastic restaurants and cafes, make sure to stay on the main road so you don’t miss out on all the shopping fun.
Insadong Hanjeongsik: Korean Full Course Meal
Hanjeongsik (한정식) is a Korean full-course meal like a Western dinner. However, it lacks the traditional three-part serving (appetizer, main, dessert) and doesn’t follow a sequential order. All food arrives simultaneously, presenting a table full of diverse dishes.
A popular Korean restaurant that is not a high-end Korean restaurant costs about 15,000 to 30,000 won per person, and there are many side dishes, but there is not a lot per plate, so even if you are not a big eater, you can eat enough and stand up. Due to the long preparation time and eating time, it is better to have plenty of time as much as possible. There are two recommended restaurants where you can fully enjoy Insadong Hanjeongsik:
Ggokbabe Pida (꽃밥에 피다): Ggokbabe Pida is a Michelin-starred Korean restaurant located in Insa-dong, which provides a neat meal using only eco-friendly organic ingredients for modern people who are health conscious. A farmer’s corporation directly provides the place, abundant in ingredients and unique interior design. It exclusively sources from organic farms. The signature menu here is “Bojagi Bibimbap”.
Ddel Are (뜰아래): Compared to the Ggokbabe Pida, I think that Ddel Are (뜰아래) is closer to the Korean style. A couple has been running this restaurant for more than 20 years. I personally love marinating fresh raw crabs called Ganjang Gejang (간장게장) but agree that it’s not a food that everyone loves. I recommend you to Ddel Are Jeongsik (뜰아래 정식), a signature Korean set menu here.
Cafes where You can drink Traditional Korean Tea
Insadong Jeontongdawon (인사동 전통 찻집 전통다원): Jeontongdawon offers visitors a unique opportunity to experience various aspects of Korean culture, including traditional tea ceremonies, traditional Korean musical performances, and traditional crafts such as calligraphy, embroidery, and pottery. Visitors can also participate in various workshops and classes to learn more about these traditional crafts.
Namuse Chatjib (나무새 찻집): This is a tranquil and comfortable hanok cafe located inside the alleys of Insadong. It’s a nice place to take a break while exploring the various attractions in Insadong. We recommend the galette rice cake set, omija tea, and jujube tea.
Osulloc (오설록): Osulloc is a famous tea brand and cafe chain in South Korea that specializes in high-quality tea products. The company’s name comes from the Korean words “osu” (meaning “to find and enjoy”) and “illoc” (meaning “green tea”). Osulloc cafe is a popular destination for tea lovers, offering a variety of teas, tea-based drinks, and desserts made from high-quality tea leaves. The cafe’s signature drink is its matcha latte, made from finely ground green tea powder mixed with steamed milk. In addition to matcha, Osulloc cafe offers a range of other teas such as black tea, oolong tea, and herbal tea. The cafe also sells tea products including loose tea leaves, tea bags, and tea accessories.
Experience the Best of Korean History and Culture in One Day: Gyeongbokgung Palace and Insadong
If you’re looking for a fun and cultural day trip in Korea, then you definitely can’t miss visiting Gyeongbokgung Palace and Insadong! And the best part? They’re both located within a short distance of each other – only about 1.5 kilometers apart. So you can easily explore the best of Korean history and shop all in one day!
Embark on your adventure by exploring the grand and majestic Gyeongbokgung Palace, immersing yourself in its rich history and beauty. Afterward, take a quick 20-25 minute walk, taxi, or subway ride to the vibrant and bustling cultural district of Insadong. You’ll be astonished by the variety of unique shops, delectable food, and traditional Korean handicrafts waiting to be discovered.
It’s no wonder that so many visitors to Gyeongbokgung Palace make their way to Insadong – it’s simply a must-visit location when in Korea! So what are you waiting for? Add Gyeongbokgung Palace and Insadong to your Korean travel itinerary today!
